Running an efficient business requires more than just office organizing focused on your paperwork and cluttered desk. It also means organizing the digital aspects of your business, including your computer, your website, and social media. The technology side of your business needs to run smoothly and effectively. Here are three tips to help you get organized from your Professional Organizer in NYC.
Start with your social media accounts. When utilizing social media, it’s important to know where your ideal client is hanging out. Once you know their preferred social media platform, you’ll be in a better position to discuss strategy. Plus, as time is limited don’t waste it on a platform that your idea clients aren’t participating in or one that doesn’t excite you. Another thing to remember is that social media changes as the wind blows. There are new updates made regularly, so your profiles can easily become out of date. Take some time to go through each social media platform that you are using and make sure that all of the information is up-to- date. You can assign responsibility for maintaining your profiles to one of your staff and request they check each site regularly for changes.
Review your website. Because your website is often the first place a potential client goes to learn about you, you want to be able to put your best foot forward. Schedule time periodically to review every page of your website. If you notice any spelling or grammar problems, fix those right away. Otherwise, review what may need to be updated or what may no longer be applicable to your business. Think about updating images, testimonials, or your offers. The key to a great website is that the message is clear and site easy to navigate. For example, if your contact information is hard to find, don’t be surprised if potential clients aren’t actively reaching out to you. Add specific tasks to your to-do list and schedule time to update your site.
Check out your computer. Have you ever seen a pop-up that asks you to update something on your computer and just hit ignore? We’ve all done it, especially if you are in the middle of a task and don’t have time for an update that will restart your computer. But these updates are important, not only for optimal function of the tools you use every day, but especially if the updates are security related. Those types of updates should never be ignored as a breach of security could mean a loss of time and money. After reviewing system and security updates, check that you are using the most recent version of the tools and apps you use regularly. If there are any programs that you are no longer using, remove them from your hard drive.
Running a successful business is both time consuming and rewarding. Utilizing technology and following these 3 simple office organizing tips from this Professional Organizer in NYC will allow you to get organized and spend your valuable time focusing on what really matters – growing your business. Here’s a FREE resource that will help – download my Project Management Checklist and Tips!